OUR ESSENCE
At night, we bring life to your days. For over 60 years.
Magniflex is defined by our unwavering commitment to providing the ultimate sleep experience, driven by a passion for innovation and an unwavering respect for the environment.
These core values are the very foundation that allows us to fulfill our dream: offering you a rejuvenating slumber, enabling you to replenish your energy and embrace each day and life with unparalleled well-being.
1962
In the 1960s, Giuliano Magni created his first mattresses in a small workshop. Since then, Magniflex has helped over 50 million people sleep.
THE ORIGINS
In Prato, the world capital of fabrics, sophisticated craftsmanship was combined with the most innovative ideas on rest and well-being.
Since then, Magniflex has helped more than 50 million people sleep well, and wake up even better, thanks to a range of solutions and models designed to meet the most varied needs for comfort, relaxation, and health.
Over the last 60 years, the passion for research and the important investment in innovation, design, and state-of-the-art production systems have turned the name of Magniflex into the universal synonym of comfort and well-being.
Magniflex today
Today, the company is present worldwide with more than 4,000 retailers in 99 international markets and is the supplier of more than 500 great hotels. A young and determined management team continues the development of the Magniflex brand along the road traced by President Giuliano Magni, managing an entrepreneurial system with deep territorial roots and an increasingly oriented worldwide expansion.
SHOWROOM
Florence - Tokyo - Cyprus - Dubai - Prague - Kiev - Milan - Manila - Sofia - Miami Bangalore - Osaka - Bucarest - Moscow - Nanjing - Dongguan - Shanghai - Beijing - Shenzhen - Sidney - Rome - Abidjan - Belgrade - Budapest - Bogota - Medellin - Accra Zagreb - Santo Domingo - Punta del Este - Buenos Aires - Johannesburg - Cape Town
I Numeri
60 years of history.
A catalog of 170 products.
Present in 99 countries.
More than 4.000 retailers.
More than 40 million clients worldwide.
10.000 mattresses produced each day.
Present in more than 500 hotels.
60 ANNI
Today, Magniflex is a leading international company, considered a spokesperson for restful sleep, Designed in Italy, throughout the world. Our clients across the globe recognize the unparalleled passion and dedication Magniflex puts into designing mattresses.
The quality of materials and skills at
Magniflex is synonymous with excellence. The company's products have always been characterized by the real added value offered to clients – quality. This is possible because Magniflex products are inspired by Italian design and proudly manufactured in the USA.Our skilled technicians and a team of over 180 professionals work side by side, combining Italian craftsmanship with American manufacturing, sharing their passion and expertise to deliver the best sleep solutions.
Tuscany, the land of fascination
Magniflex was born in Tuscany, a region blessed by nature, where the beauty of the landscape has always inspired art and artists. It is a type of richness that has positively influenced our corporate culture because, without a doubt, rest is an art too. Undoubtedly, getting the world to wake up well is an art form.
ENVIRONMENT
In a better world, we wake up better
Magniflex has always worked in the name of environmental responsibility, and the company has reduced CO2 emissions thanks to the use of solar photovoltaic panels. Our constant ecological commitment is also acknowledged by two certifications: OEKO-TEX ® CLASS I, which guarantees the absence of substances that are toxic and harmful to humans and the environment in every component of the final product, and GOTS, which certifies that the fabrics we use are made from 100% organic materials.
Magniflex has also decided to embrace the UN's SDG project to drive a clear and measurable environmental improvement strategy company-wide.
VACUUM
The vacuum-sealed system, a revolution by Magniflex
The vacuum packaging, patented by the company in 1986, simply revolutionized the world of mattresses for the benefit of ecology and health. The vacuum, in fact, guarantees the perfect maintenance of the hygienic and qualitative state of the Magniflex mattresses. Additionally, their volume, through the elimination of air, is reduced by 90%. Consequently, with a single cubic meter, 13 mattresses can be sent instead of the 3 packed with the traditional method. This means a lower number of trucks in circulation and therefore the reduction of polluting CO2 emissions.
SPORT
We always support a healthy life.
Magniflex has a privileged relationship with sports. Back in the 1980s, the company was already a sponsor of the Giro d’Italia bicycle race, underlining the close link between regenerating rest and a healthy lifestyle. And even today, the company's great passion for sports guides its commitment to promoting a culture of good rest as a source of energy.
Over the years, Magniflex has supported various players of the Italian National Rugby team, prime examples of performance and authenticity, calling on them to be testimonials of the quality that the company transfers into each product. In 2016, this philosophy led to Magniflex signing up a legend of Italian and international sport as its testimonial: Gianluigi Buffon. The two-year period between 2017 and 2018 was the turning point of the partnership with the Italian Soccer Team, which included the supply of mattresses and pillows for the Federal Technical Center in Coverciano.
But our show of support to the world of sports doesn't stop here. In 2021, Magniflex became a National Partner of the Volleyball Nations League, a competition created in 2018 and reserved for players of the volleyball national team. This is a tangible sign of the link between the brand and a healthy lifestyle, a statement of interest in the culture of a good night's sleep to wake up feeling great.
Who is better than a European Champion like Giorgio Chiellini to continue the relationship that has been linking Magniflex to the World of Sport for years? Captain of the Italian National Team that won the last European soccer event, a player from Tuscany, who allows us to tie the name of our company to the place where everything began. Magniflex and Giorgio Chiellini are a strong and rooted duo, made up of healthy principles and hard work
We win over champions from all around the world.
There is a strong link between talented athletes and Magniflex, rooted in a long tradition that began with historic sponsorships in cycling and has expanded to recent collaborations in rugby, as well as sponsoring the Italian national soccer team.
Just like restful sleep, sport is a passion without borders, both in Italy and worldwide. For over 20 years, Magniflex’s presence in Japan has tied the company to major sporting events in the country, with some of Japan's most famous athletes becoming prominent brand ambassadors.
